Featured on RTHK TV: Cultural Craft and Domestic Demand: How JARDIN DES FONTAINES Navigates the 15th Five-Year Plan
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How Hong Kong Brands Capture Opportunities in the 15th Five-Year Plan: The Story of JARDIN DES FONTAINES
JARDIN DES FONTAINES 嘉甸 was recently featured on Radio Television Hong Kong (RTHK) in the programme《港好十五五》, in an episode exploring the opportunities arising from the expansion of domestic demand and the evolving consumer market.
The feature looked at how Hong Kong businesses across different industries are responding to new market opportunities, including the growing interest in original design, cultural creativity and distinctive products.
As a Hong Kong original scarf brand, JARDIN DES FONTAINES was featured through the perspective of its founder, Yoyo Yau, who shared her observations on the changing preferences of consumers towards Hong Kong original design.
From Hong Kong Original Design to a Story People Can Wear
In the interview, Yoyo Yau shared that consumers are increasingly receptive to Hong Kong original design.
Beyond established luxury names, there is growing appreciation for products that are distinctive, personal and connected to a story. For JARDIN DES FONTAINES, this creates an opportunity to bring Hong Kong stories into contemporary design and allow more people to discover the culture and ideas behind each piece.
Founded in Hong Kong in 2020, JARDIN DES FONTAINES is an original design brand with a strong focus on scarves. The brand draws inspiration from Hong Kong, Chinese culture and everyday life, translating these stories into wearable designs.
As Yoyo Yau shared with RTHK, the intention is not simply to create a scarf, but to let original design become a way of telling Hong Kong stories.
Design, Culture and a More Conscious Approach
The brand's approach also extends to the materials behind its scarves.
Selected JARDIN DES FONTAINES scarves are made with rPET recycled fibres, reflecting the brand's ongoing exploration of more responsible materials while maintaining its focus on design, colour and everyday wearability.
For JARDIN DES FONTAINES, sustainability is considered as part of the product itself — from material choices and durability to how a design can remain relevant and wearable over time.
A Hong Kong Brand, Connecting Stories Through Design
Being featured by RTHK provides another opportunity for JARDIN DES FONTAINES to share the story behind its original scarves with a wider audience.
From Hong Kong to international markets, the brand continues to explore how a scarf can carry more than a visual pattern — it can carry a place, a memory, a cultural reference and a point of view.
A city can be remembered in design.
And for JARDIN DES FONTAINES, every original scarf is an opportunity to bring a little more of Hong Kong's story into the world.
Official Source: Radio Television Hong Kong
Program: 港好十五五
Broadcast Date: September 23, 2026
Guest: Yoyo Yau
Source Link: https://news.rthk.hk/rthk/ch/component/k2/1871219-20260923.htm