JARDIN DES FONTAINES: From Hong Kong, Telling Stories of Cities and Life through Scarves

June 19, 2025

JARDIN DES FONTAINES is a Hong Kong-based original scarf brand that stands for both heritage and innovation. With an artistic sensibility, the brand bridges tradition and modernity, East and West, humanity and nature—redefining the scarf as a canvas for both art and everyday expression.

Founded in 2020 by Yoyo, who left a decade-long career at Hong Kong television TVB, and her friend MON, the brand was born from the desire to blend “art enlivens life, life enriches art.” This article summarizes the highlights of a recent interview with China News Service and provides a full transcript to give you a deeper look into the brand’s story and growing global influence.

From Hong Kong to the World — The Design Philosophy of JARDIN DES FONTAINES

Each scarf design is inspired by a city—its culture, architectural landscape, and botanical elements—infusing everyday life with artistic elegance. This fusion of East and West appeals not only to local consumers but has also opened doors to international markets.

Today, JARDIN DES FONTAINES is available in partner stores across Shenzhen, Guangzhou, Beijing, Shanghai, Chengdu, Wuhan, Hong Kong, and Macau, and has expanded into global markets including the United States, Canada, the United Kingdom, Milan, and Paris. Rather than simply following overseas trends, the brand proudly retains its Chinese and Hong Kong identity, turning every scarf into a medium for cultural storytelling.

The Entrepreneurial Journey — Resilience and Mindset

The path to entrepreneurship is rarely smooth. During the first year, Yoyo and her team worked tirelessly every single day, facing challenge after challenge. But it was their mindset that carried them through:
“When there’s a problem, solve it. If you can’t solve it now, set it aside and return to it later.”
This practical optimism became the cornerstone of the brand’s growth.

Why Scarves?

“Those who wear scarves carry an artist within.”
Though often seen as a niche product, scarves are the heart of JARDIN DES FONTAINES. Yoyo believes that scarves go beyond mere accessories—they’re wearable art that brings individuality and creativity into daily style. Their versatility makes them the perfect medium for expressing personal aesthetic and emotion.

Each design draws inspiration from the soul of a city—its landmarks, local culture, and natural beauty—so wearers can carry a piece of urban storytelling with them wherever they go.

Living with Art — The Brand’s Philosophy

The core belief of JARDIN DES FONTAINES is simple yet powerful:
“Art in life, life in art.”
This philosophy is woven into every detail—from material selection to composition. Each scarf represents a poetic interpretation of beauty and urban culture, inviting users to discover artistic inspiration in their everyday surroundings.

 

Full Interview Transcript (with Timestamps)

Here are selected highlights from the original interview (with timestamps for reference):

[00:00:24]
“The design is European-inspired, but we also incorporated Chinese elements—like the circle motif, which symbolizes completeness in Chinese culture. We hope everyone wearing our scarves experiences a sense of wholeness and harmony.”

[00:26:64]
“Hi, I’m Yoyo from Hong Kong. I worked at TVB for about ten years.”

[00:31:96]
“After ten years, my friend and I decided to start our own brand.”

[00:43:68]
“Our main product is scarves—a niche but meaningful form of artistic expression.”

[01:19:79]
“Every city offers unique inspiration. In Hong Kong, it’s the architecture, transport, and local cuisine that shape our designs.”

[01:44:24]
“Our products are now sold in partner stores across China and major cities worldwide, including Paris and Milan.”

[02:07:65]
“In international markets, we incorporate globally appealing elements but always maintain our Chinese storytelling.”

[02:32:82]
“Our goal is to share the stories of China, of Hong Kong, and of beautiful living with the world.”

[02:44:33]
“We worked every single day for a year to build this brand. Challenges are inevitable, but mindset is everything.”

[03:09:09]
“When problems arise, we either solve them or temporarily set them aside. Then we return and tackle them with a fresh perspective.”

[03:20:53]
“It’s about staying positive and flexible.”

[03:51:33]
“Being in the Greater Bay Area allows us to work across cities with ease. I can start my day in Hong Kong, attend interviews elsewhere, and be back home at night—it’s a very fluid lifestyle.”

[03:58:29]
“My advice to aspiring entrepreneurs: explore the culture and development of different cities in the Greater Bay Area. Find your strengths, then plant roots where you belong.”

 Conclusion: Weaving Stories of Cities through Scarves

JARDIN DES FONTAINES is more than a scarf brand—it is a cultural bridge connecting Hong Kong design with the world. Through a unique blend of East and West and a deep belief in living artfully, the brand brings urban stories to life through every fold of scarf.

Official Source: China News Service - China News

Source Link: 

https://www.chinanews.com.cn/ga/shipin/cns/2025/06-19/news1023274.shtml